A hypothesis is a prediction of the results of your experiment. Since your goal is to increase visibility on the serps, the best seo a/b guesses are based on what you already know about the search engine you want to rank for and what you already know about your own web pages. 3. Separate pages into orders and variations with a solid grounded hypothesis, you can start dividing your test pages into controls and variants. How you divide them is up to you. However, it is important to refer to historical page performance data and ensure that each set of pages exhibits similar trends and traffic levels.
It would also certainly be a good idea to consider any external influences that might impact your data results and plan accordingly. 4. Implement changes then you can implement the changes you had in mind on the "variation" pages and leave the "control" pages unchanged. This leaves you with two sets of live pages that adhere to two different formats at the same time. 5. Collect and analyze results after the changes are implemented, data trends can begin to individual email list emerge within a week if there are no complications. However, seo testing is expected to take 2-4 weeks for these trends to gain statistical significance and stabilize.
Once sufficient time has elapsed, metrics such as the actual number of clicks from the serps and the click-through rate from control and variation pages can be taken and compared to their respective predictions. The essential split testing for seo can fill in the gaps in your seo strategy and ensure your content resonates with potential customers. Now that you're ready to perform your first seo a/b split test, have you decided on the variables you'll experiment with?