Among all the mainstream short email list video (including Chinese video) platforms, the WeChat video account is the one with the most inconsistency in market opinions and the biggest gap between optimism and pessimism. in short: Optimists believe that the video account has become a very mainstream video platform, and it is still expanding. It is not only the latest good card in Tencent's hands, but also the most important new trend in the current Internet video field, which deserves serious study by everyone. Pessimists believe that the video account is not powerful at all,

The video account will be another failed effort email list by Tencent to make short videos. Such intense disputes not only occur every day in the capital market and social media, but also in "private places" such as my circle of friends and WeChat groups. For a developing content platform, it is rare to see such tit-for-tat opposing views. I still remember that when Douyin grew rapidly in 2018-19, and when Bilibili grew rapidly in 2020, the controversy surrounding them was far less so. Tencent's financial report released not long ago mentioned video accounts many times, which intensified the discussion about "how far video accounts can go".

In all fairness, the market has a huge controversy over video numbers, and the most important reason is the lack of reliable data. First of all, Tencent has never officially disclosed the DAU and user duration of the video account - the so-called DAU has exceeded 450 million has no reliable basis; in each financial report and conference call, Tencent will only say "the healthy growth of the video account"" The content ecology is being built", but has never disclosed specific numbers. Secondly, as an internal function of WeChat, it is even more difficult for a third-party consulting company to track the data of the video account, and there may be no way at all.