Most Foundr podcast episodes are one-on-one discussions, usually focusing on a specific founder or his company. This time around, we had the chance to sit down, in person, with two startup icons, and explore some of the most important facets of running a business. Oli Gardner and Ryan Deiss are both digital marketing pioneers who have grown their online businesses to millions in revenue. Gardner, the instructor of our Landing Page Formula course , co-founded landing page builder Unbounce in 2009. Deiss, a serial entrepreneur, founded DigitalMarketer in 2011. Unsurprisingly, it turned out to be a fascinating conversation, during which Gardner and Deiss share both similar and different opinions on everything from branding to hiring.
For example, both founders insist that creating core values is an important business practice that will inform your brand image and your decisions. "I've had more businesses on the verge of failure because of too many opportunities," says Deiss, who adds that having a mission makes it easier to employee email database know when to say no. Additionally, as Unbounce and DigitalMarketer grow, Gardner and Deiss have each refined their strategies for hiring top talent. The details might surprise you, as one of the two companies doesn't even allow applicants to submit a resume (it will be rejected). Hear Gardner and Deiss join Foundr for this lively conversation in Barcelona, where they share their hard-learned lessons of growing online businesses and the sacrifices they've made along the way.
Key points to remember How to build a great brand The one thing that keeps your customers coming back again and again Why Creating Core Values for Your Company Isn't Just a Good Thing to Do, It's a Necessity The latest interaction and design trends, and which ones you should avoid Why community is the new brand and how to create a community that boosts your businessThe biggest opportunity in e-commerce right now How to Stay Relevant in a Changing Content Marketing LandscapeFoolproof tactics for hiring and selecting top talent The great sacrifices they had to make as founders Full podcast transcript with Oli Gardner and Ryan Deiss Nathan: Let's get started. I guess Oli.